Articles
Plain-English marketing for business owners.
Short, practical reads on getting found, answering every lead and looking the part. Use them whether you hire us or not.
What a service business website needs (and what it can skip)
The pages, buttons and details that turn a visitor into a phone call for plumbers, roofers, salons and other local service businesses.
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How to ask customers for Google reviews (without making it awkward)
A simple, repeatable way for local businesses to ask for Google reviews: when to ask, what to say, and what not to do.
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Answering leads while you're on the job: a simple setup for busy owners
How missed-call text-back, instant form replies and online booking help service businesses respond to every lead, even with their hands full.
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